Friday 28 December 2012

Ratan Tata's legacy, Cyrus Mistry's challenge


As Ratan Tata steps down as chairman of India's largest industrial house Friday, he leaves behind for his successor at Bombay House, Cyrus Mistry, not just a $100-billion empire he helped grow 13-fold in the 21 years at its helm but also a legacy that earned him wide praise as an able corporate leader with values.
Tata joined Tata Group as an apprentice on the shop floor of Tata Steel's Jamshedpur plant in 1962. He took over the top job in 1991, succeeding uncle JRD Tata, at a crucial time when India began its market liberalisation programme and his peers at the "Bombay Group" argued against it and sought a level-playing field for their businesses.
In the more than two decades at the helm, the Cornell-educated Tata not only consolidated the group's business in domestic markets but also expanded it globally, acquiring assets, diversifying businesses and forging new linkages.
In recent years, he conceived and presented to the world the smallest car "Nano". Much before that, in 2008, the Government of India honoured him with its second-highest civilian award, the Padma Vibhushan.
"Ratan has built very adroitly on the grand foundations built by his predecessors, especially JRD. He has not only nurtured the Tata DNA but reshaped it for the new age," Says Bajaj Group chairman Rahul Bajaj.
"The very fact that he is retiring at 75 speaks volumes of his commitment to managing the Tata companies through values," Bajaj added.
Tata Group's market capitalisation, which has some 30-odd listed companies, is now nearly Rs.4.54 trillion ($825 billion), 33 times more than in 1991 when Tata took over the top job. During this period, the group's aggregate sales have increased 43 times, while net profit has grown 51 times.
Tata Group's global expansion started in 2000 with the acquisition of Britain's largest tea firm, Tetley, by Tata Tea, now called Tata Global Beverages.
Since then Tata Group has made several big-ticket global acquisitions, including the purchase of Anglo-Dutch steel maker Corus Group. Tata Steel also acquired Europe's second largest steel maker Corus in 2007 for $12 billion. The company is now called Tata Steel Europe.
Another big acquisition was of iconic British auto makers Jaguar and Land Rover by Tata Motors.
The Group under Tata's leadership also made serveral other acquisitions in the global and domestic markets.
These include acquisition of controlling stake in government-run Videsh Sanchar Nigam Ltd (VSNL) by Tata Sons, purchase of heavy vehicles unit of Daewoo Motors in South Korea by Tata Motors, acquisition of Singapore's NatSteel by Tata Steel and purchase of New York-based The Pierre hotel by Indian Hotels Company.
According to those following the Tata Sons story, it was to Ratan Tata's credit that the group entered new businesses like telecommunications, finance and retail and increased focus on information technology and renewable energy.
At the same time the Group, they add, he led the exit from sectors like cement, textiles and cosmetics, while embarking on new areas. Today, as a result of that, the Tata empire has in its fold the most profitable company in the information technology busines -- Tata Consultancy Services.
Godrej Group chairman Adi Godrej said Ratan Tata leveraged the strength of TCS and Tata Motors while getting out of businesses such as Tata Oil mills and Lakme which were not a strategic fit.
"His clarity of thought and vision for the group has shone through remarkably," said Godrej, who is also the head of industry lobby Confederation of Indian Industry.
Ratan Tata is retiring from the Tata Group's top job as he turns 75, a rule he himself framed. He, however, will remain as chairman emeritus of Tata Sons. Cyrus Pallonji Mistry, 44, who was selected by a panel of eminent people, succeeds him.
Mistry will be the sixth chairman of Tata Group in its 144-year history and only second who does not carry the "Tata" surname. Other people who held the position of chairman of the Tata Group, apart from Ratan Tata, are: Jamsetji Nusserwanji Tata, Sir Dorab Tata, Sir Nowroji Saklatwala and J.R.D. Tata.
Ratan Tata's departure from the iconic Bombay House in downtown Mumbai marks the end of an era in which India looked outward and its business went global.

Thursday 27 December 2012

Is Facebook turning into Match.com?


The social site is testing a messaging feature associated with dating sites


Facebook has long been out in front of the social technology game, virtually inventing features like the friend feed, the timeline and memorial pages. But experts say its latest proposed strategy appears to be following the playbook of an unlikely innovator: dating websites.

Shutterstock.com
For $1, users can now send a message to a nonfriend — that is, to another user not on their friend list. Unveiling the service for U.S. users this week, Facebook said the new fee was intended less as a way of generating revenue — and more as a means of protecting user privacy. However, analysts say the company appears to be cherry-picking premium features that have been successful on dating sites and note that other companies are already using Facebook for dating. Match.com helps Facebook users mine their social networks for potential partners, while Datable.com links Facebookers who have similar interests. “I think a Facebook dating service is definitely a possibility,” says personal branding consultant Nick Gilham.
Premium services offered for a price on dating sites — such as access to photos and messages — make sense for Facebook, Gilham say. The $1 billion a year online dating business has successfully mined millions of users for revenue by nickel-and-diming them for features, he says, while Facebook has so far had a hard time doing the same. One way Facebook might clear this hurdle, Gilham says, would be to let like-minded singletons opt into a dating service for a fee and — by harnessing the vast amount of information people share —recommend potential pairings based on interests. (A spokeswoman for Facebook declined to comment.)

Will you pay to send a message on Facebook?

Facebook has begun testing a system for users to send messages to people outside their immediate circle of social contacts for a payment of $1, as the company continues to find new ways to capitalize on its popularity. The WSJ's Yun-Hee Kim has the story.
What’s more, Facebook members are so accustomed to being able to browse the pages of people they may not know terribly well, experts say, that they might balk at being charged for the privilege. And while some professional networking sites like LinkedIn already charge to send messages and access profiles out of a person’s social network, they’ve sewn up the market for professional networking. Hunting for jobs is less acceptable on Facebook, says social media analyst Jennifer P. Brown. “If a candidate somehow found me on Facebook and sent me a note, it would be an immediate turn-off,” she says.
That said, mixing the worlds of social networking and dating could also present ethical challenges. Facebook is more synonymous with divorce than love and marriage, according to several recent studies. More than a third of divorce filings last year contained the word Facebook, according to one U.K. survey by Divorce Online, a U.K-based legal services firm. And over 80% of U.S. divorce attorneys report a rise in the number of cases using social networking, according to the American Academy of Matrimonial Lawyers. The reason? Some married Facebook members are already using the site for dating.

Saturday 22 December 2012

Salient Features of Banking Laws (Amendment) Bill 2012


The Banking Laws (Amendment) Bill 2011 was introduced in order to amend the Banking Regulation Act, 1949, the Banking Companies (Acquisition andTransfer of Undertakings) Act, 1970/1980. The said Bill has been passed by both the Houses of Parliament during its just concluded Winter Session.
This Bill would strengthen the regulatory powers of Reserve Bank of India (RBI) and to further develop the banking sector in India. It will also enable the nationalized banks to raise capital by issue of preference shares or rights issue or issue of bonus shares. It would also enable them to increase or decrease the authorized capital with approval from the Government and RBI without being limited by the ceiling of a maximum of Rs. 3000 crore.
Beside above, the Bill would pave the way for new bank licenses by RBI resulting in opening of new banks and branches. This would not only help in achieving the goal of financial inclusion by providing more banking facilities but would also provide extra employment opportunities to the people at large in the banking sector.
The salient features of the Bill are as follows:
• To enable banking companies to issue preference shares subject to regulatory guidelines by the RBI;
• To increase the cap on restrictions on voting rights;
• To create a Depositor Education and Awareness Fund by utilizing the inoperative deposit accounts;
• To provide prior approval of RBI for acquisition of 5% or more of shares or voting rights in a banking company by any person and empowering RBI to impose such conditions as it deems fit in this regard;
• To empower RBI to collect information and inspect associate enterprises of banking companies;
• To empower RBI to supersede the Board of Directors of banking company and appointment of administrator till alternate arrangements are made;
• To provide for primary cooperative societies to carry on the business of banking only after obtaining a license from RBI;
• To provide for special audit of cooperative banks at instance of RBI by extending applicability of Section 30 to them; and
• To enable the nationalized banks to raise capital through “bonus” and “rights” issue and also enable them to increase or decrease the authorized capital with approval from the Government and RBI without being limited by the ceiling of a maximum of Rs. 3000 crore under the Banking Companies (Acquisition and Transfer of Undertakings) Act, 1970/1980.
Certain additional official amendments have been proposed on the basis of recommendations of the Standing Committee of Finance which gave its report on the Bill on the 13th December, 2011 and has recommended enactment of the Bill, subject to the following modifications:
i) Voting rights in banks may be restricted up to 26%.
ii) The Depositors’ Education and Awareness Fund may be used for the purpose of promoting depositors’ interests.
Further, pursuant to the discussion with Indian Banks’ Association (IBA), RBI and Industry Associations, the following additional amendments are proposed:
a) to exempt guarantee agreements of banks from the purview of the section 28 of the Indian Contract Act, 1872 to bring finality to redemption of such guarantees;
b) to allow select Directors on the Board of RBI a fixed maximum tenure of eight years with terms of not more than two terms of four years each either continuously or intermittently in consonance with the directions of the ACC;
c) to exempt conversion of branches of foreign banks to wholly owned subsidiary entities of foreign banks and transfer of shareholding of banks to the Holding Company structure pursuant to guidelines of RBI from payment of stamp duty; and
d) to ensure that unnecessary inspections are avoided and to encourage regulatory coordination, a condition has been added such that the inspection of the associate enterprise of a banking company would be conducted by RBI jointly with the sector regulator.

Friday 21 December 2012

The tool that promises to launch the next era of websites, smartphone apps and online video is finally finished.


HTML5, the long-in-the-works update to the language that powers the Web, is "feature complete," according to an announcement made Monday by the standards-setting Worldwide Web Consortium (W3C). There's still some testing to be done, and it hasn't yet become an official Web standard -- that will come in 2014. But there won't be any new features added to HTML5, which means Web designers and app makers now have a "stable target" for implementing it, W3C said.
The HTML5 language lets developers deliver in-the-browser experiences that previously required standalone apps or additional software like Java,Adobe's (ADBE) Flash or Microsoft's (MSFT,Fortune 500) Silverlight. It supports lightning-fast video and geolocation services, offline tools and touch, among other bells and whistles.
The W3C has been developing the spec for the better part of a decade.
"As of today, businesses know what they can rely on for HTML5 in the coming years," W3C CEO Jeff Jaffe said in a prepared statement. "Likewise, developers will know what skills to cultivate to reach smart phones, cars, televisions, e-books, digital signs, and devices not yet known."
Most of the top browser makers didn't wait for the language to be 100% finished before building support for some elements into their software. The latest versions of Microsoft Internet Explorer, Google Chrome, Mozilla Firefox and Apple Safari are already compatible with most HTML5 elements.
App developers followed suit.
Netflix (NFLX) and Google's YouTube are two of the most prominent HTML5 adopters, but many others have also taken the leap. The Financial Times abandoned its smartphone app last year in favor of an HTML5 mobile website. The site looked and functioned like a native app -- with the advantage that FT didn't have to make changes to multiple versions of its code on multiple smartphone platforms. (Using a mobile website instead of a native app also let FT avoid paying Apple for in-app purchases.)
Google (GOOGFortune 500), a strong supporter of HTML5, produced a viral interactive video in 2010 with the help of rock band Arcade Fire that showed off the potential of the new Web features. Firefox browser maker Mozilla made a splash in February when it created a smartphone operating system called "Boot to Gecko," which is almost entirely based in HTML 5.
HTML5 grew prevalent enough by 2010 that then-Apple CEO Steve Jobs was able to unleash an epic rant against Flash and get away with it. A year later, Adobe more or less conceded that Jobs was right, abandoning its mobile Flash software in favor of HTML5 support. In November 2011 blog post, Adobe called HTML5 "the best solution for creating and deploying content in the browser across mobile platforms."
There's still more work to be done. W3C said that about 63% of Web and app developers are actively using HTML5 to make their sites and software, but "browser fragmentation"remains a big reason why many still aren't using it. Though most up-to-date browserssupport at least some aspects of HTML5, older versions of some Web browsers likeMicrosoft's (MSFTFortune 500) Internet Explorer don't.
That's why W3C is working on cementing HTML5 as a new Web standard, making it interoperable and fully supported by any modern browser. It will take two years to complete the testing and standardization of HTML5, the consortium said.
What's next? W3C is already working on HTML 5.1, the first parts of which were just submitted in draft form. 

Companies Still Lack Content Marketing Skills


There is still opportunity for companies to improve their content marketing strategies to drive deeper engagement with customers, according to a multi-industry survey undertaken by IMN.
The survey revealed that while content marketing is important to businesses across industries (including automotive, direct selling, franchise, financial services and insurance), companies still have inroads to make.
Regardless of industry, finding and sourcing relevant content and internal resource constraints were the top two roadblocks to successful content marketing programs.
The credit union (33%) and direct selling (31%) sectors had the highest number of respondents replying that their organizations have a formal content marketing strategy in place.
The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel. The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place.
Financial services (50%), insurance (50%), software (50%) and banking (43%) industries had the highest percentages responding that they do have content marketing editorial calendars in place.
The insurance (50%), credit union (33%), financial services (33%), banking (29%) and automotive (19%) sectors are concerned about the regulatory compliance of the content they distribute.
According to the results, 78% of respondents indicated that content marketing was either a medium or a high priority, while 52% did not have a separate content marketing strategy in place for each channel it distributes content through. A full 32% of respondents had a content marketing calendar in place to track the topics that would be covered, when and by whom.
Across industries, Web sites, newsletters and social media consistently ranked as the most effective content marketing vehicles, except for the financial services and software sectors, which did not list social media at all (email campaigns completed each of their top three).  Also, respondents from the insurance industry ranked video higher than social media.
Open-rate metrics for email blasts is the most popular form of content marketing program measurement for the automotive, banking, financial services and insurance industries. For franchises, software firms and direct selling organizations, the number of incoming leads was most popular. Revenue increases were the most frequent type of measurement used by credit unions.

Monday 17 December 2012

Employee Engagement Shows Positive Benefits


Engagement of employees is becoming more critical than ever as companies seek to maximize their investments in human resources, according to Todd Hanson, president and founder of the ROI Engagement Alliance and Brad Callahan, vice president of business solutions for Marketing Innovators.
They discussed the importance and measurement of employee engagement during a recent webinar.
To show the positive impact of employee engagement, they pointed to the following figures from Employee Engagement: Market Review, Buyer's Guide and Provider Profiles, Bersin & Associates:
  • Seven hundred twenty million dollars spent annually on improving engagement, an amount expected to double because integrating engagement into on-going HR programs is critical to sustained high engagement levels
  • Seventy-one percent of HR execs that use scorecards incorporate engagement
They pointed out that high engagement organizations realize five times higher shareholder return and three times higher operating income than companies without strong employee engagement. The stock prices of companies with engaged employees outperform peers by 2.5-1 and outperform companies with low engagement by a factor of five.
In addition to the positive effects of employee engagement, companies also need to consider the negative effect of employee disengagement, which they estimate costs the U.S. economy as much as $350 billion.
About 60 percent of companies have an engagement program in place to recognize length of service or anniversaries. A similar percentage has a wellness engagement program.
While more than 70 percent of companies measure employee engagement a little more than a third of that percentage measure actual ROI, the presenters said.
Most of the companies who don’t conduct more in-depth of employee engagement cite lack of resources to do so, result measurement is the key to improvement, they said.
The ROI Institute has developed a methodology for these measurements, including evaluation planning, data collection, data analysis and then reporting.
The ROI methodology has been adopted by over 3,000 organizations in manufacturing, service, non-profit, and government settings and in more than 50 countries
In addition to measurement, communication is an essential element of any engagement program, Callahan said. Combined, communications and measurement provide the basis for evaluating initial success of the program.
Measurement and results of any engagement program needs to look at what participants know how to do as a result of the program, including familiarity with terms, concepts and processes, general understanding of concepts, processes, etc., and ability to demonstrate specific skills.
Callahan added that program goals should evolve over time. While some benefits may be garnered in the first 30 days, others will need to be realized over 60 or 90 days.

Friday 14 December 2012

Brothers buy house as teens, now real estate superstars


As high school students, Jonathan and Drew Scott bought a $200,000 home with just a $250 down payment—and flipped it for a cool $250,000 after renovating it.  Today, they run a million dollar business.
That first house was purchased 16 years ago and it set the twins — womb mates by chance, best friends and business partners by choice — on a path to become television's most-watched handy hunks.
The duo dishes home buying and selling advice on HGTV's hit show "Property Brothers" and a spin-off series, "Buying and Selling."
"We grew up in a house that really incubated creativity. Our parents encouraged us to follow our passions no matter what it was," says Jonathan, who, along with Drew, dabbled in a crafts business starting at age 7.
The young brothers, who are as competitive as they are good-looking, were initially intrigued with entertaining, acting and magic.  But a TV infomercial sparked an interest in real estate.  "We didn't want to be starving artists," says Jonathan.
They opted to pursue formal education and licensing in real estate and construction so they could convert the hobby into a full-time gig.
"Between 2004 and 2007, our company had the majority of its success. We were doing massive commercial office projects and condo buildings," says Jonathan.
Then came the casting call.  Today "Property Brothers" attracts more than two million viewers every week—and their social media reach is double.  (Connect with them on Twitter:www.twitter.com/MrSilverScott and www.twitter.com/MrDrewScott.)
With their team of about 30 people, the brothers buy and renovate upwards of 50 homes a year, all of which take advantage of the latest technology and materials.
"A lot of my inspiration comes from commercial properties. Seeing what they're using in resorts, and bringing that to a residential application, " says Jonathan.  "When I walk into a space, I see walls moving and floors changing. We use 3D technology that shows them what we can do with a space before we bang any nails. Short of actually tearing a wall down putting up a new feature wall and saying, 'Look this is what it could look like,' now we can do that on a digital basis."
While the Scotts are on a mission to educate their audience on how to buy and sell effectively on their own, they trace their own success to their roots.
"You can't trust anybody more than your own blood and we have a chemistry that you only get when someone has sat on your head for nine months in the womb," laughs Jonathan. "Sometimes you butt heads, but at the end of the day, we're not holding any grudges."
The "Property Brothers" condensed guide to buying and selling a home:
BUYING:
  • Educate yourself. Know the basics: the area, comparable selling prices and the cost of special features.
  • Prep money matters. Before heading to an open house, get your finances in order. Write down your income, assets, debt and any other pertinent information. Figure out what you can realistically afford.
  • Get pre-approved. Pre-approve for your financing by speaking to your lender or mortgage broker to figure out the best product for you. Bi-weekly payments, lump sum or regular increases to your payments can help you pay off that mortgage sooner and save you a lot in interest.
  • Dream big. Write down absolutely everything you could want in a home, from location to size; features to amenities close by.  Mark the must haves and what you can realistically live without.
  • Don't settle. Many buyer's ignore that a house is next to a train just because they like a feature in the home.  Don't overlook anything that could affect resale value.  Even if you plan to be in a home for many years, always look at the place from the eyes of the average buyer.
SELLING:
  • Select a Realtor who knows your neighborhood. Yes, it means you'll pay a commission, but a skilled professional should be able to get you the most exposure and the very best price.
  • Don't skimp on the staging. Declutter, depersonalize, fix minor repairs and add light.  Even on a tight budget, inexpensive touches pay off.
  • Disclose. Sellers who don't reveal problems set themselves up for lawsuits down the road.  Be honest and forthcoming.
  • Price right. Don't go to the top of the comparables in today's economy if you expect to sell quickly.  Proper staging and appropriate pricing can generate buzz.
  • Mask emotions.  If you're desperate to sell, you'll likely lose money. If you're emotionally attached to a home, you'll overpay.  Real estate is an investment, so decisions should be made in a business frame of mind

Sunday 9 December 2012

TWENTY THINGS A MOM SHOULD TELL HER SON

1. Play a sport.
It will teach you how to win honorably,
lose gracefully, respect authority,
work with others, manage your time
and stay out of trouble.
And maybe even throw or catch.

2. You will set the tone 
for the sexual relationship,
so don't take something away from her
that you can't give back.

3.  Use careful aim when you pee.
Somebody's got to clean that up, you know.

4.  Save money when you're young 
because you're going to need it someday.

5.  Allow me to introduce you
to the dishwasher, oven,
washing machine, iron,
vacuum, mop and broom.
Now please go use them.

6.  Pray and be a spiritual leader.

7.  Don't ever be a bully
and don't ever start a fight,
but if some idiot clocks you,
please defend yourself.

8.  Your knowledge and education is something
that nobody can take away from you.

9.  Treat women kindly.
Forever is a long time to live alone
and it's even longer to live with somebody
who hates your guts.

10.  Take pride in your appearance.

11.  Be strong and tender at the same time.

12.  A woman can do everything that you can do.
This includes her having a successful career
and you changing diapers at 3 A.M.
Mutual respect is the key to a good relationship.

13.  "Yes ma'am" and "yes sir"
still go a long way.

14.  The reason that they're called "private parts"
is because they're "private".
Please do not scratch them in public.

15.  Peer pressure is a scary thing.
Be a good leader and others will follow.

16.  Bringing her flowers for no reason
is always a good idea.

17. It is better to be kind
than to be right.

18.  A sense of humor
goes a long way
in the healing process.

19. Please choose your spouse wisely.
My daughter-in-law will be the gatekeeper for me
spending time with you and my grandchildren.

20.  Remember to call your mother
because I might be missing you.

Don't forget to share


Friday 7 December 2012

Carbon Trading – A Brief…


"Carbon Trading" is still in its nascent phase, but the kind of growth this market is experiencing is tremendous and that is what makes it so exciting to talk about. Carbon Trading! It comprises two words ‘Carbon’ and ‘Trading’. So, how do we do trading of carbon? In order to understand these, firstly we have to understand Carbon and finally Trading of the same.
As we all know that we are having a big problem in front of us i.e. Global Warming and the main reason for it is Green House Gases (GHGs)and we have to do something for it. Therefore to mitigate the global warming,International Treaties such as the Kyoto Protocol set quotas on amount of Green House Gases (GHGs) countries can produce. Countries, in turn, set quotas on the emissions of businesses. NGOs or non-profit organizations for long have been screaming for everybody's attention towards this huge problem, but no one seems to care enough, not until there is a financial incentive attached to it. That's what the governments of various countries have been trying to come up with, a trading mechanism where companies gain a monetary benefit out of polluting the air less.

Only burning fossil fuel (coal, gas, oil and peat) is not the source of GHG, major industries such as, Cement, Steel, Textiles and Fertilizer manufacturers are also emitting huge amount of GHGs. Common green house gases include CO2, Nitrous Oxide (NO2) Chlorofluorocarbons (CFCs), and methane (CH4). Global warming impacts of each of these gases differ significantly. CO2, the most common GHF, is assigned an index value = 1. Index values for CH4 = 21; NO2 = 310; HFCs = 150; PFCs = 6500.

The concept of carbon credits came into existence as a result of increasing awareness of the need for pollution control. It was formalized in the Kyoto Protocol, an international agreement between 169 countries. Carbon credits are certificates awarded to countries that are successful in reducing emissions of greenhouse gases.

 Carbon credits are a tradable permit scheme. They provide a way to reduce greenhouse gas emissions by giving them a monetary value. For trading purposes, one credit is considered equivalent to one tonne of CO2 emissions. Credits can be exchanged between businesses or bought and sold in international markets at the prevailing market price. These Credits
can also be used to finance carbon reduction schemes between trading  partners and around the world. There are currently two exchanges for carbon credits: the Chicago Climate Exchangeand the European Climate Exchange.

How does Carbon Credits work in real life? And how buying carbon credits attempts to reduce emissions?
Carbon credits create a market for reducing greenhouse emissions by giving a monetary value to the cost of polluting the air. This means that carbon becomes a cost of business and is seen like other inputs such as raw materials or labor.

 Assume that British Petroleum is running a plant in the United Kingdom. Say, that it is emitting more gases than the accepted norms of the United Nations Framework Convention on Climate Change (UNFCCC). It can tie up with its own subsidiary in, say, India under the Clean Development Mechanism (CDM). It can buy the ‘carbon credit’ by making Indian plant more eco-savvy with the help of technology transfer. It can tie up with any other company like Indian Oil, or anybody else, in the open market.

 By way of another example, assume a factory produces 80,000 tonnes of greenhouse emissions in a year. The government then enacts a law that limits the maximum emissions a business can have. So the factory is given a quota of say 60,000 tonnes. The factory either reduces its emissions to 60,000 tonnes or is required to purchase carbon credits to offset the excess.

A business would buy the carbon credits on an open market from organisations that have been approved as being able to sell legitimate carbon credits. One seller might be a company that will plant so many trees for every carbon credit you buy from them. So, for this factory it might pollute a tonne, but is essentially now paying another group to go out and plant trees, which will, say, draw a tonne of carbon dioxide from the atmosphere.

As emission levels are predicted to keep rising over time, it is envisioned that the number of companies wanting to buy more credits will increase, which will push the market price up and encourage more groups to undertake environmentally friendly activities that create for them carbon credits to sell. Another model is that companies that use below their quota can sell their excess as ‘carbon credits.’ The possibilities are endless; hence making it an open market.

The Kyoto Protocol provides for three mechanisms that enable developed countries with quantified emission limitation and reduction commitments to acquire greenhouse gas reduction credits. These mechanisms are Joint Implementation (JI), Clean Development Mechanism (CDM) and International Emission Trading (IET).

Under JI, a developed country with relatively high costs of domestic greenhouse reduction would set up a project in another developed country that has a relatively low cost.

Under CDM, a developed country can take up a greenhouse gas reduction project activity in a developing country where the cost of greenhouse gas reduction project activities is usually much lower. The developed country would be given credits for meeting its emission reduction targets, while the developing country would receive the capital and clean technology to implement the project.

Under IET, countries can trade in the international carbon credit market.

The European Union Emission Trading Scheme (EU ETS) is the largest multi-national, greenhouse gas emissions trading scheme in the world and was created in conjunction with the Kyoto Protocol. It commenced operation in January 2005 with all 27-member states of the European Union participating in it. It contains the world’s only mandatory carbon trading program. The program caps the amount of carbon dioxide that can be emitted from large installations, such as power plants and carbon intensive factories and covers almost half of the EU’s Carbon Dioxide emissions.

 Critics of carbon trading, such as Carbon Trade Watch argue that “it places disproportionate emphasis on individual lifestyles and carbon footprints,  distracting attention from the wider, systemic changes and collective political action that needs to be taken to tackle climate change”.

Critics also argue that emissions trading does little to solve pollution problems overall, as groups that do not pollute sell their conservation to the highest bidder. Overall reductions would need to come from a sufficient and challenging reduction of allowances available in the system. They doubt whether these trading schemes can work as there may be too many credits given by the government, such as in the first phase of the European Union’s scheme. Once a large surplus was discovered the price for credits bottomed out and effectively collapsed, with no noticeable reduction of emissions.

 Perhaps the most successful emission trading system to date is the SO2 trading system under the framework of theAcid Rain Program of the 1990 Clean Air Act in the United States. Under the program, which are essentially cap-andtrade emissions trading system, SO2 emissions are expected to be reduced by 50% from 1980 to 2010.

Isn’t it bit dubious to allow polluters in Europe to buy carbon credit and get away with it?

It is incorrect to say that because under UNFCCC the polluters cannot buy 100 per cent of the carbon credits they are required to reduce. Say, out of 100 per cent they have to induce 75 per cent locally by various means in their own country.

They can buy only 25 per cent of carbon credits from developing countries.

 Carbon Credits – Indian Scenario
India comes under the third category of signatories to United Nations Framework Convention on Climate Change (UNFCCC). India signed and ratified the Protocol in August, 2002 and has emerged as a world leader in reduction of greenhouse gases by adopting Clean Development Mechanisms (CDMs) in the past few years. According to Report on National Action Plan for operationalising Clean Development Mechanism (CDM) by Planning Commission, Govt. of India, the total CO2-equivalent emissions in 1990 were 10,01,352 Gg (Giga grams), which was approximately 3% of global emissions. If India can capture a 10% share of the global CDM market, annual certified emission reduction (CERs) revenues to the country could range from US$ 10 million to 300 million (assuming that CDM is used to meet 10- 50% of the global demand for GHG emission reduction of roughly 1 billion tonnes CO2, and prices range from US$ 3.5-5.5 per tonne of CO2). As the deadline for meeting the Kyoto Protocol targets draws nearer, prices can be axpected to  rise, as countries/companies save carbon credits to meet strict targets in the future. India is well ahead in establishing a full-fledged system in operationalising CDM, through the Designated National Authority (DNA).

There is a great opportunity awaiting India in carbon trading which is estimated to go up to $100 billion by end of this year. In the new regime, the country could emerge as one of the largest beneficiaries accounting for 25 per cent of the total world carbon trade, says a recent World Bank report. The countries like US, Germany, Japan and China are likely to be the biggest buyers of carbon credits which are beneficial for India to a great extent.

 The Indian market is extremely receptive to Clean Development Mechanism (CDM). Having cornered more than half of the global total in tradable certified emission reduction (CERs), India’s dominance in carbon trading under the clean  development mechanism (CDM) of the UN Convention on Climate Change (UNFCCC) is beginning to influence business dynamics in the country. India Inc pocketed Rs 1,500 crores in the year 2005 just by selling carbon credits to developed-country clients. Various projects would create up to 306 million tradable CERs. Analysts claim if more companies absorb clean technologies, total CERs with India could touch 500 million. Of the 391 projects sanctioned, the UNFCCC has registered 114 from India, the highest for any country. India’s average annual CERs stand at 12.6% or
11.5 million.

Carbon Trading: Accounting and Reporting Issues
Carbon markets have the effect of putting a price on what was until very recently free and this change is likely to have financial consequences for firms in the longer term. As regards accounting issues, the problems that is associated with the valuation of pollution allowances and their identification as assets (and the liabilities that arise if companies pollute beyond allowed levels). A closer inspection of the risks and uncertainties that arise from Global Climate Change (GCC) initiates a discussion of non-financial accounting and reporting about carbon. Non-financial reporting is necessary to allow conditions for democratic accountability in an uncertain setting. In particular, this is a process of translating ecological concerns into economic phenomena, which will then impact upon accounting practice.

 The way in which governments respond to GCC will affect all parts of society, including organisations which accountants have traditionally prepared accounts for. In fact, accounting is already involved in GCC in different ways, something that deserves the attention of researchers, given the intensity of social changes that GCC is likely to imply. Second, that the public policy domain is a fast moving one with legal and fiscal regimes developing that will require actions that will affect both those who buy goods and services as well as those who supply them. One element in the policy environment is the creation of markets where emission rights are traded and these create particular challenges for accountants. The different ways in which accounting and reporting is involved in GCC are explored using three layers of analysis: the financial accounting of carbon emission allowances, accounting and reporting for the risk associated with GCC and accounting and reporting for the uncertainty associated with GCC.

ØFinancial Accounting of Carbon Emission Allowance Units 
In the first instance, carbon trading creates short-term financial implications for companies (and potentially long-term implications as these schemes develop). Short-term implications arise from the cost of allocated or purchased allowances. For example, in the EU ETS companies receive free allowances annually to emit one tonne of carbon dioxide equivalents during a specified period (these are called European Union Allowances, hereafter EUAs). Theseallowances are allocated on a calendar year basis. In addition to EUAs issued by cap and trade schemes (such as the EU ETS), emission CERs are also available from the CDM and JI mechanisms provided for by the Kyoto protocol. At the end of each year, organisations must match their actual emissions with a sufficient amount of EUAs and CERs and then surrender these to the national registry (this matching has to be complete by 30 April of the year following the end of the calendar year). Organisations can trade their excess allowances and must acquire extra allowances if their emissions are higher than their allowances, including EUAs in the secondary market and CERs issued by entities carrying out CDM and JI projects. Carbon emission trading schemes raise the question of whether and how to recognise EUAs as assets and the obligation to deliver allowances as liabilities (with timing issues arising from the EU ETS process and year end dates for companies). Two aspects have centered the debate on the accounting for EUAs. First, considering that the majority of EUAs, in the initial allocation, are free for the companies affected and that only a small amount of the total emission rights contained within the EUETS are purchased, the valuation of granted allowances is debatable and, given the volume of EUAs for some companies, has a potential significant impact in their accounts. Second, the recognition of assets and liabilities with different valuation bases could produce a volatility of results in some companies. These two aspects, together, lead to lobbying for the recognition and reporting of the net position with respect to emission allowances. According to this view, only purchased allowances would have an impact on the balance sheet. In the absence of regulation on this matter, IETA found that 60% of a sample of companies affected by EU ETS followed this net approach, recognising granted allowances at nil value, with the whole of the obligation recognised at the carrying value for the allowances already granted/purchased and the balance valued at market price.

 Ø Accounting and Reporting for the Risk Associated with GCC
 The importance of GCC suggests that accounting and reporting should move beyond the conventional accounting toolbox to reflect risks associated with GCC to assist decision makers to understand the possible effects of GCC on corporate performance and prospects. In other words, in addition to financial information, non-financial information will be needed to provide relevant information about the risks associated with GCC. Indeed, in order to reflect a 'true and fair view' of corporate  performance and the context of their operations, non-financial reporting will be needed to provide information about the impact of GCC and adaptation to GCC (via changing regulations or via changing corporate activities) on organisations.

In a carbon constrained future, competitive risks arise from the likelihood that carbon-intensive products and services become obsolete compared with low emission products and technologies. A company's carbon risk profile is mainly determined by:
(a) the company's asset mix,
(b) the dependency on and intensity of carbon-based input factors and energy production,
(c) the possibility for substitution and technological alternatives,
(d) the technological trajectory and industry specific innovation patterns,
(e) the company's position in the value chain, and
(f) the location of its operational activities and sales.

Ø Accounting and Reporting for the Uncertainty Associated with GCC
The methods of standard economics, focusing on marginal analysis and abstract from dynamics and uncertainty, are not suited for the problems raised by GCC. As explained above, GCC is unique in several respects:
(a) it affects the whole planet regardless of where GHGs are emitted;
(b) the effects of GHGs are persistent (CO2, for example, lasts in the atmosphere for 100 years) and develop over time; and
(c) the chain of causality between emissions, GCC and the effects on humankind is characterised by uncertainty.

A precautionary approach has been defined by UNESCO thus:
When human activities may lead to morally unacceptable harm [e.g. serious and effectively irreversible, or inequitable to present or future generations] that is scientifically plausible but uncertain [i.e. should apply to very low probabilities], actions shall be taken to avoid or diminish that harm.

Two consequences of such a precautionary/integrated assessment approach are important for accountants and accounting/reporting approaches. First, any account of the uncertainty associated with GCC should adopt a participatory approach by way of, for example, engaging stakeholders and mapping their different preferences according to their different 'risk windows'. One inspiration for such accounts of uncertainty could be Lehman's communitarian approach towards environmental accounting, which would 'be constructed as a vehicle that facilitates communication within the community and the development of possibilities for change, thereby creating democratic conditions'. Second, technical facts and social issues are incommensurable and this leads to call for attention to the potential problems involved in the standardisation of carbon accounting and carbon reporting without a sound understanding of the social and scientificcauses and consequences involved in GCC. The accounting literature has often argued that some forms of environmental accounting in the contexts of environmental auditing and carbon markets could result in environmental issues being transformed into an economic and risk-based language and could result in the capture, limitation and distortion of the social and political issues involved in the environmentalist discourse.

In conclusion, the above outlined a number of areas where research on accounting and reporting for GCC is required. In the first instance, accounting for EAUs requires a relatively straightforward development and application of traditional accounting principles to ensure that accounts show a true and fair view of the financial implications of pollution allowances. In addition, there is likely to be a need for organisations to communicate with their stakeholders about the risks that arise from GCC and also to reflect the uncertainties of how GCC will unfold. This moves the debate into the area of non-financial reporting which, while not as well developed as financial accounting and reporting, has already started to exercise the accounting profession. This also suggests the need for more research on the ways in which accounting is implicated in the unveiling of, and the negotiation of the interplay between, GCC risks and GCC uncertainties.