Sunday 25 January 2015

WEALTH’S INDUSTRIAL REVOLUTION

The Industrial Revolution was a historic period when humans learned how to leverage the
speed and efficiency of machine-based manufacturing. Manual labor was replaced in favor of
systems, an organized union of distinct parts that coalesced into a specific production outcome.
Long and arduous tasks manually handled by humans transformed into mechanization,
expelling most human labor out of the production equation. For that era, it was their version of
“Get Rich Quick.” Products that formerly took months to manufacture now took days.

Likewise, financial freedom via the Fastlane Roadmap is like an industrial revolution for wealth.
The default road to wealth is manual labor, a fight against time and intrinsic value. The rapid
road to wealth is to industrialize the wealth process, to systematize it like our ancestors
systematized production. The differences between the default road (the Slowlane) and the
shortcut (the Fastlane) are best demonstrated in an Egyptian parable.

THE PARABLE OF FASTLANE WEALTH
A great Egyptian pharaoh summons his two young nephews, Chuma and Azur, and he
commissions them to a majestic task: Build two monumental pyramids as a tribute to Egypt.
Upon completion of each nephew’s pyramid, Pharaoh promises each an immediate reward of
kingship, retirement amidst riches, and lavish luxury for the rest of their natural lives.
Additionally, each nephew must construct his pyramid alone.

Chuma and Azur, both 18, know their daunting task will take years to complete. Nonetheless,
each is primed for the challenge and honored by the Pharaoh’s directive. They exit Pharaoh’s
chambers ready to begin the long pyramid-building process.

Azur begins work immediately. He slowly drags large heavy stones into a square formation.
After a few months, the base of Azur’s pyramid takes shape. Townsfolk gather around Azur’s
constructive efforts and praise his handiwork. The stones are heavy and difficult to move, and
after one year of heavy labor, Azur’s perfect square foundation to the pyramid is nearly
finished.

But Azur is perplexed. The plot of land that should bear Chuma’s pyramid is empty. Not one
stone has been laid. No foundation. No dirt engravings. Nothing. It’s as barren as it was a year
ago when Pharaoh commissioned the job. Confused, Azur visits Chuma’s home and finds him
in his barn diligently working on a twisted apparatus that resembles some kind of human
torture device.

Azur interrupts, “Chuma! What the hell are you doing!? You’re supposed to be building Pharaoh
a pyramid and you spend your days locked in this barn fiddling with that crazy machine?”
Chuma cracks a smile and says, “I am building a pyramid, leave me alone.”
Azur scoffs, “Yeah, sure you are. You haven’t laid one stone in over a year!”
Chuma, engrossed and unfazed by his brother’s accusation retorts, “Azur, you’re shortsightedness
and thirst for wealth have clouded your vision. You build your pyramid and I will
build mine.”

As Azur walks away, he chides, “You fool! Pharaoh will hang you in the gallows when he
discovers your treason.”

Another year passes and Azur solidifies the base of his pyramid and begins the second level.
Except a problem arises. Azur struggles in his progress. The stones are heavy and he cannot
raise them to the pyramid’s second level. Challenged by his physical limitations, Azur
recognizes his weakness: he needs more strength to move heavier stones, and to do so, seeks
the counsel of Bennu, Egypt’s strongest man. For a fee, Bennu trains Azur to build bigger and
stronger muscles. With great strength, Azur anticipates the heavier stones will be easier to lift
onto the higher levels.

THE MILLIONAIRE FASTLANE: Crack the Code To Wealth and Live Rich for a Lifetime.
Copyright 2011: Unlawful distribution or reproduction is strictly prohibited.

Meanwhile, Chuma’s pyramid plot of land is still barren. Azur assumes his brother has a death
wish since, by all appearances, Chuma is violating Pharaoh’s mandate. Azur forgets about his
brother and his nonexistent pyramid.

Another year passes and Azur’s pyramid construction slows to a disheartening crawl. It often
takes one month just to place one stone. Moving stones to the upper levels require great
strength and Azur spends much of his time working with Bennu to build greater strength.
Additionally, Azur is spending most of his money on counseling fees and the exotic diet
required for the training. Azur estimates at his current construction pace, his pyramid will be
completed in another 30 years. Unfazed, Azur lauds, “After three years, I’ve far surpassed my
brother. He hasn’t placed one stone yet! That fool!”

Then, suddenly, one day while hauling a heavy stone up his pyramid, Azur hears a loud
commotion erupting from the town square. The townsfolk, regular observers to his work,
abruptly abandon his plot to examine the celebratory fuss. Curious himself, Azur takes a break
and leaves to investigate.

Surrounded by a cheering crowd, Chuma trolls up the town square commandeering a 25-foot
contraption, a towering machine built from a twisted maze of gantries, wheels, levers, and
ropes. As Chuma slowly moves up the village street amidst the buoyant crowd, Azur fears the
explanation. After a short trawl to Chuma’s barren pyramid plot, Azur’s suspicions are
confirmed.

Within minutes, Chuma’s strange machine starts moving heavy stones and begins to lay the
foundation to his pyramid. One after another, the machine effortlessly lifts the stones and
softly places them side-by-side into place. Miraculously, the machine requires little effort for
Chuma’s operation. Crank a wheel attached to a rope and cantilever entwined by a gear system,
and bingo! Heavy stones are moved quickly and magically.

While Azur’s pyramid foundation took over a year to build, Chuma lines up the foundation to
his pyramid within one week. The second level that Azur so arduously struggled with is even
more shocking: Chuma’s machine does the work 30 times quicker. What took Azur two months
takes Chuma’s machine two days. After 40 days, Chuma and his machine accomplish as much
as Azur’s three years of toilsome work.

Azur was destroyed. He spent years doing the heavy lifting while Chuma built a machine to do it
for him.
Instead of honoring the machine, Azur vows, “I must get stronger! I must lift heavier stones!”
Azur continues the hard labor of pyramid building while Chuma continues to work the crank of
his machine.

After eight years, Chuma finishes his pyramid at age 26: three years to build the system and
five years to reap the benefits of the system. The great pharaoh is pleased and does as
promised. He rewards Chuma with kingship and endows him with great riches. Chuma never
has to work another day in his life.

Meanwhile, Azur continues to dredge away at the same old routine. Lift rocks, waste time and
money to get stronger, lift rocks, and get stronger. Sadly, Azur refuses to acknowledge his
flawed strategy and endures the same old process: Carry heavy stones until you can lift no more
. . . then get stronger so you can lift heavier stones.

This mindless prescription leads Azur to a lifetime of toil. He never finishes his pyramid
promised to Pharaoh simply because he decides to do the heavy lifting himself when he should
have focused on a system to do it for him. Azur has a heart attack and dies while on the 12th level
of his pyramid, just two levels from finishing. He never experiences the great riches promised
by Pharaoh.

Meanwhile, Chuma retires 40 years early in a crown of luxury. Sloshing in free time, Chuma
goes on to become Egypt’s greatest scholar and an accomplished inventor. He is entombed
alongside Pharaoh in the same pyramid he built.

THE FASTLANE IS A BUSINESS SYSTEM: THE SLOWLANE IS A JOB
The Slowlane is a job: your hard work traded for your employer’s cash. Azur’s struggles
resemble that of a Slowlaner; to get rich, you’re told to get stronger (spend money, return to
school, and earn more in the job market) so you can lift heavier stones. The Fastlane is about
building a better system, a better contraption, a better product, or a better “something” that
will leverage your work. In the Slowlane, you are the source of heavy lifting, while in the
Fastlane, you construct a system that does it for you.

On your wealth road trip, the Slowlane roadmap asks that you endure a long, tiresome walk to
wealth. The toil of wealth is the process itself. In the Fastlane, wealth is driven in a business
system you create—the toil is the creation and management of the system itself.